Rapido, an app that offers travel options in India
Launched in 2015, Rapido is an online bike taxi aggregator app with headquarters in Bangalore and is currently operating in more than 90 cities, including Tier 1 to Tier 3 cities in India. Since its inception, has been working on solving the last mile problem in India, offering a faster, more cost-effective, efficient and reliable bike app. While competing with ride-hailing apps, Rapido is the leading app for India's chronic road problems.
*Tier 1 = Cities with population of over 4 million (Delhi, Mumbai, Kolkata, Bangalore, Chen
Nye, Hyderabad, Ahmedabad, Pune, etc.), Tier 2 = cities with a population of 1 million to less than 4 million (Kanpur, Surat, Jaipur, etc.), Tier 3 = cities with a population of 500,000 to less than 1 million
Creating a viable commuting option, Rapido has created a niche bike taxi by offering a more customer-oriented service. Rapido is emerging as India's largest bike application, offering affordable, high-value services to help people save time commuting and optimize your personal commute.
Rapido is a mobile app that allows users to book a bike and move around the city. The main usage and services are as follows.
- You can download the app from the Google Play store or Apple Store.
- The app is available in various Indian languages such as Tamil, English and Hindi, you need to select your preferred language
- Rapido, which is affiliated with *Truecaller, enables automatic registration. However, the user can skip this step and sign up with a different number. *Widely used phonebook cloud app in India.
- Rapido insures all bikes by default and the information you enter will be used to claim accidents, injuries and hospital charges. That insurance policy can claim up to £ 300,000 and up to £ 50,000 in case of personal injury. Currently, daily allowances for hospital bills cover up to £ 500 (7 days) per day. *1 pound ≒ 1.3 dollars
- Activate the GPS function on your mobile phone and enter / select the location you want to pick up and the location you want it to drop.
- If desired, you can enter / mark your home or office as a "favorite address" to add a specific location.
- The fare is displayed on your mobile screen and you need to agree to the fare and make a reservation.
- Fares can be paid in cash or electronic money such as Rapido Wallet, Paytm, MobiKwik, etc. You must choose a payment method before confirming your boarding reservation.
- The "captain" (who has a partner agreement with Rapido and who has registered and approved the requirements as a driver with Rapido) will be in the place where the user's service is required (set by the user as the pickup location) will be assigned to.
- When the captain approves the order from the user and the captain arrives at the designated pick-up location, the captain notifies the arrival with a button on the application and delivers the user to the desired location.
Rapido co-founder Aravind Sanka says he is planning to spend around $ 25 million in advertising and marketing in 2020 in the current thriving car dispatch business. This seems to be aimed at strengthening the brand's position in the market.
In addition to advertising on TV etc., we are also advertising on the online channels TikTok and YouTube, etc. Also carry out advertising campaigns in the languages of the region in India to acquire service users.
The company plans to expand the service area from more than 90 cities to more than 200 cities. In addition, 10% of the bikes are ready to be converted to electric bikes using eBikeGo, an electric bike rental platform.